Fighting firearms with firearms
Simple NLP: the more the news says "bad people mass shooting with high-capacity rifles" the more people hear "I need to buy a gun but not a pistol or shotgun or hunting rifle, I need to buy a high-capacity firearm with high capacity magazines in order to defend against a dangerous world requiring sustained firepower and possibly multiple assailants." To quote Frank Luntz, "it's not what you say, it's what people hear."
